Marketing Operations Lead

About Tradeify Tradeify is a fast-growing futures prop trading company. We run a performance-driven B2C growth engine across paid and organic channels and we are building additional products and sister brands. Our next phase requires a clean, trusted measurement layer so we can scale spend and channels with confidence. Role Summary We are hiring a hands-on Marketing Operations lead to own our tracking, marketing analytics, revenue modeling and reporting end-to-end. You will be the primary owner of the marketing data layer: from conversion tracking and tagging through to datasets and executive dashboards. You will unify performance data across paid, organic, referral, web analytics, and payment systems to produce channel-level ROI and revenue attribution we can trust. This role is high impact and will directly influence budget decisions, growth velocity, and channel allocation. Key Responsibilities Own marketing measurement end-to-end , including defining and maintaining event taxonomy, UTMs, conversion definitions, and overall tagging/tracking hygiene via GTM (or equivalent). Manage and optimize analytics platforms such as GA4 (and its BigQuery data), Looker Studio, Hyros, Intercom, and additional measurement tools as needed. Implement and maintain conversion tracking across Google Ads and Meta Ads (including pixels, CAPI, deduplication, and diagnostics), and build high-quality audiences for activation and retargeting across Google, Meta, Bing, TikTok, and Twitter. Develop and maintain the marketing analytics foundation by modeling and preparing datasets directly in a data warehouse (BigQuery or similar), and reconciling data across GA4, Hyros, ad platforms, Intercom, and payment gateways to connect spend → conversions → revenue. Establish a single source of truth for core marketing KPIs (CAC, LTV, payback, ROI, funnel conversion rates) and analyze attribution models to evaluate channel performance across the full funnel. Build and maintain dashboards in Tableau or