Product Marketing Manager (PMM)

THE COMPANY: TigerText ( http://www.tigertext.com/ ) TigerText Inc. is the #1 leader in secure, real-time messaging. We provide healthcare establishments a much-needed and required HIPAA compliant solution that offers security, accountability and productivity that SMS text-messaging and communication platforms such as email cannot. Located in Santa Monica, the heart of Silicon Beach, TigerText is rapidly disrupting the tech and healthcare industries changing the way an entire industry communicates. THE OPPORTUNITY: We are looking for a dynamic, highly motivated Product Marketing Manager (PMM) to join the team. The PMM will help determine key value propositions and differentiators; conduct market, customer, and competitive research; define vertical market messaging; manage the product Go-to-Market processes and work closely with sales and client services to develop compelling sales tools and oversee related marketing efforts and activities. The PMM must have experience in mobile, enterprise software or B2B technology marketing. Vertical marketing experience in healthcare is a huge plus. The ideal candidate will have familiarity with key mobile phone technology platforms such as iOS and Android as this information is core to the TigerText products and services. Specifically… Help define and drive the product definition process, including positioning and key product messaging. Closely follow emerging technology, consumer, and societal trends and make recommendations for how products will leverage or fit into those emerging trends. Analyze competitive landscape and keep sales and management team apprised of key developments. Work closely with Product Management to orchestrate a cohesive Go-to-Market process and execution. Work with Marketing Communications on the development of product launch activities, press releases and marketing materials. Assist in educating internal and external audiences regarding new product and feature introductions. Tailor high-level marketing