Product Marketing Specialist

PRODUCT MARKETING SPECIALIST ROLE OVERVIEW The Product Marketing Specialist is responsible for driving product commercialization, market adoption, lead generation, and revenue growth through effective product positioning, market intelligence, customer insights, content development, and demand generation activities. This role serves as the bridge between customers, Sales, Product Development, Engineering, Operations, and leadership to ensure Kwik Lok 's products are aligned with market needs and successfully introduced, promoted, and supported throughout their lifecycle. The successful candidate combines strong product marketing capabilities with content creation, graphic design, and video production expertise. They are responsible for translating technical product features into compelling customer value propositions and developing the materials needed to support sales growth, customer engagement, product launches, and market expansion. This position plays a critical role in supporting product innovation, sustainable packaging initiatives, Voice of Customer programs, competitive intelligence, and market growth while strengthening Kwik Lok 's position as a leader in bag closures, labels, packaging materials, and packaging automation solutions. Success in this role will be measured by product launch effectiveness, Marketing Qualified Lead (MQL) generation, Sales Qualified Lead (SQL) contribution, marketing-influenced pipeline growth, and revenue contribution from marketing initiatives. This position supports Kwik Lok production activities through the manufacture of Kwik Lok closures with a focus on continuing improvement of quality, food safety, and manufacturing processes. POSITION RESPONSIBILITIES AND RESULTS Product Marketing & Commercialization Lead commercialization and growth initiatives for existing and new products, materials, labels, closures, equipment, and services. Develop and execute go-to-market plans for new product launches. Create product positioning,