Product Owner – Marketing Technology

We’re looking for a strategic and hands on Product Owner, Marketing Technology to help shape the future of our marketing technology ecosystem across a diverse portfolio of brands. This role will lead a major transformation centered around Salesforce Marketing Cloud and Salesforce Data Cloud, creating a more connected approach to customer acquisition, engagement, personalization, lifecycle marketing, and revenue growth. You will own the product vision, roadmap, priorities, and business outcomes for our marketing technology capabilities while partnering closely with Marketing, Engineering, Data, Sales, and business leaders. We’re looking for someone who can think strategically, influence across multiple teams, and still roll up their sleeves to translate ideas into requirements, user stories, priorities, and measurable results. Come Build What’s Next What You’ll Do Define and own the product vision, strategy, roadmap, and priorities for our marketing technology ecosystem, creating scalable capabilities that can support multiple brands and business models Lead the continued transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud, including platform migrations, integrations, enhancements, governance, and long-term product health Partner with Marketing, Engineering, Data, Sales, CRM, and business leaders to improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell Translate customer and business needs into clear product requirements, user stories, prioritized backlogs, and delivery plans while owning product decisions throughout the development lifecycle Identify opportunities to improve segmentation, personalization, campaign orchestration, lifecycle marketing, lead management, and customer decisioning through data, AI, predictive analytics, and intelligent automation Establish KPIs and success measures tied to customer engagement, conversion, revenue, deliverability, platform adoption, and busin