Senior Email Marketing Manager

About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We're looking for a super hero, hands-on Senior Email Marketing Manager to own and scale our email marketing program for a fast-growing online social sweepstakes casino platform. You'll be responsible for managing a large, segmented user base, running daily broadcast campaigns, and continuously improving conversion through data-driven testing — all within Customer.io. This is a high-ownership role for someone who has done this exact job before in the online casino/gaming industry and can hit the ground running from day one. Key Responsibilities Own the end-to-end email marketing strategy and execution Manage promo plan with the emails and offers being sent out on a daily/weekly basis Secure 0 days of downtime with the email broadcasting Grow email database almost from the ground zero toward 10M+ contacts, and manage it at that scale — including acquisition, deliverability, list hygiene, and compliance Build and maintain deep audience segmentation (10–15+ segments) based on lifecycle stage, deposit status (FTD/no FTD), VIP tier (Bronze, Silver, Gold, Emerald, Diamond, etc.), and behavioral signals Plan and launch daily broadcast campaigns across the entire segmented database — including time-sensitive/expiring offers Coordinate closely with design/creative to ensure offer emails are on-brand, visually consistent, and shipped on a daily/weekly cadence Maintain detailed logs and reporting of every broadcast sent ( open rate, click rate, conversion, revenue per segmen t) Analyze campaign performance weekly, generate hypotheses, and continuously test subject lines,