Senior Performance Creative Strategist

Full-time · Fully remote · Possible equity upside for strong performance About us We are Folqs, a fast-growing D2C supplement brand in the United States (colostrum + beef organs). We're scaling fast - paid media, advertorials, landing pages, full funnels - and have built everything in-house. We're looking for someone to own our entire performance creative system - from research and messaging to creative production, testing, and scaling winners across Meta, Google, TikTok, and advertorial funnels. You'll have significant ownership over our creative strategy and will work directly with the founders to shape the direction of our customer acquisition efforts. This is not a branding, social media, or content marketing role. We're looking for someone who has built and scaled direct-response paid acquisition creatives for D2C/eCommerce brands and is obsessed with performance. What you'll own Creative strategy across all platforms: Meta, Google, advertorials, TikTok paid (Spark Ads + whitelisted creator content) Full funnels: landing pages, advertorials, VSLs, email sequences Research angles hooks: customer reviews, surveys, Reddit, competitor ad libraries Creative briefs for editors, UGC creators, and designers Scripting + copy oversight: you write or heavily edit scripts, headlines, and page copy Daily performance reads on hook rate, ROAS, thumbstop rate, CTR, creative fatigue, and other key metrics - you decide what to kill, scale, and iterate Production pipeline: sourcing UGC creators, managing editors, and ensuring a consistent pipeline of fresh creative assets ready for testing Structured testing frameworks - one variable at a time Success in this role is measured by improvements in ROAS, CPA, hook rate, CTR, creative win rate, and the speed and quality of creative testing and iteration. You are 4–6+ years of experience creating performance creatives for D2C/eCommerce brands or eCommerce agencies (not B2B, not a generalist) Deep direct-response background - you unders