Sr Principal Technical Product Manager, Marketing & Creative

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. We're hiring a Sr. Principal TPM to lead the technical side of our marketing technology stack. You'll get deep into how our marketing teams operate, then improve the systems behind that work. This role blends technology and creative operations, and you'll partner closely with engineering, creative ops, and business leaders across Marketing, Brand, and Licensing. Adobe Workfront is our top priority right now, and you'll lead its implementation and adoption. You'll also help modernize our digital asset management system, review our broader creative technology portfolio, and identify where AI can meaningfully support marketing and operations. What you'll do Lead the Workfront implementation Build out workflows, oversee integrations with our DAM and product lifecycle management (PLM) systems, and establish the data model. Partner with our applications team on deployment, define what success looks like, and help vendors and implementation partners stay on track. Shape our creative technology portfolio Evaluate tools across DAM, 3D design, workflow and collaboration, and syndication. With several contracts renewing in late 2026, you'll