B2B SaaS PPC Manager

<img src="https://we-work-remotely.imgix.net/logos/0001/4550/logo.gif?ixlib=rails-4.0.0&w=50&h=50&dpr=2&fit=fill&auto=compress" /> <p> <strong>Headquarters:</strong> Sarasota, FL <br /><strong>URL:</strong> <a href="https://www.simpletiger.com/">https://www.simpletiger.com/</a> </p> <p>SimpleTiger is seeking a strategic, data-driven <strong>Senior PPC Manager</strong> to lead paid media strategy and execution for our B2B SaaS clients. This role is ideal for a seasoned performance marketer with 5+ years of hands-on experience building, managing, and optimizing multi-channel paid advertising campaigns.</p> <p>The Senior PPC Manager will own campaign performance across Google Ads, LinkedIn, Facebook, and Instagram; translate client growth objectives into effective paid media strategies; and deliver clear, proactive communication and recommendations. You will work closely with our SEO, content, design, sales, and product teams to maximize qualified pipeline, customer acquisition, and return on ad spend for a portfolio of SaaS clients.</p> <h2>Key Responsibilities</h2> <ul> <li>Develop and lead comprehensive paid media strategies tailored to each client’s growth stage, business model, target audience, sales cycle, and revenue goals.</li> <li>Independently build, launch, manage, and optimize campaigns across Google Ads, LinkedIn, Facebook, and Instagram.</li> <li>Own campaign setup from end to end, including keyword research, audience strategy, account and campaign structure, ad group development, bid strategies, conversion tracking, budget allocation, and ad creative direction.</li> <li>Monitor and optimize campaigns against core performance metrics, including CTR, CPC, CPL, CPA, conversion rate, pipeline contribution, ROAS, and ROI.</li> <li>Develop and manage testing roadmaps for ad copy, creative, landing pages, offers, audiences, bidding strategies, and campaign structures.</li> <li>Analyze performance data to identify trends, diagnose issues, uncover growth opportun