Content Writer – SEO & AI Search

Content Writer – SEO & AI Search If you search 'custom sorority shirts' or 'Greek life apparel,' Fresh Prints doesn't own that real estate the way we should. We're the largest collegiate custom apparel company in America, and we are consistently losing organic traffic to competitors who are less credible but have been more intentional about content. We’d like to fix that, but with an approach that builds our brand and creates real value for our customers. No keyword stuffing. No regurgitated AI slop. So we are first and foremost looking for a writer , who also happens to have a deep understanding of what it takes to rank on search and within LLMs. If that sounds like you, please apply! You'll own our blog, our site content, and our backlink strategy. You'll write posts that college students actually want to read, copy for the pages that drive revenue, and build the link profile that signals to Google that Fresh Prints is the authoritative source on collegiate apparel. What You'll Own Blog & Content Creation Plan, write, and publish a consistent cadence of blog posts targeting high-value keywords in the Greek life, collegiate, and custom apparel space Develop content that serves real search intent - genuinely useful guides, listicles, comparison pieces, and how-to content that earns clicks and time on page Maintain a content calendar that maps to Fresh Prints ' seasonal moments: fall recruitment, spring rush, homecoming, formals, philanthropy events, and graduation Write for a college-age audience in a voice that feels like Fresh Prints - smart, warm, a little irreverent - not corporate or generic On-Page SEO & Site Content Write and optimise meta titles, meta descriptions, headers, and body copy for pages across the site Identify internal linking opportunities that improve crawlability and distribute page authority across the site Work with the Tech team to ensure new content launches are set up correctly from an SEO standpoint Backlink Building Develop and execute