Lifecycle Manager

We’re looking for a hands-on Lifecycle Marketing Manager to build and scale data-driven customer journeys that activate, engage, and retain users across digital products and services. You’ll own end-to-end campaign execution in Customer.io (or similar platforms), drive rigorous experimentation, and collaborate with Product, Data, and Growth teams to improve customer engagement, retention, and lifetime value. What You’ll Do Own multi-channel lifecycle programs across email, push, SMS, WhatsApp, and in-app messaging — from onboarding through retention and win-back. Develop segmentation frameworks (persona, behavioral, lifecycle stage) and trigger-based journeys that personalize communication at scale. Build and operate campaigns in Customer.io (or similar platforms): journeys, data requirements, QA, frequency caps, and governance. Run experimentation programs (A/B tests, multivariate tests, holdouts) to improve conversion, retention, engagement, and campaign ROI. Measure and report performance metrics including cohort retention, funnel conversion, attribution, and campaign effectiveness; maintain clear dashboards and actionable insights. Collaborate cross-functionally with Product, Data, Growth, and Operations teams to align messaging, improve data quality, and support business goals. Write and edit channel-ready copy and provide clear briefs to content/design teams while maintaining tone of voice and communication standards. Maintain operational excellence in CRM processes: naming conventions, event/attribute hygiene, deliverability, and preference management. Requirements 4+ years in Lifecycle/CRM/Retention or Growth Marketing ( fintech or financial services is a plus). Proven hands-on experience with Customer.io or comparable platforms (Braze / Iterable / Klaviyo). Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets. Excellent written English w