Director of Marketing

Summary Cobalt AI uses automation to elevate physical safety and security in the workplace. Our Cobalt Monitoring Intelligence platform combines AI-powered technology with trained human specialists to provide 24/7, human-verified monitoring of surveillance cameras, alarms, access control systems, and autonomous security solutions across enterprise environments. We're seeking an experienced Director of Marketing to own the company's marketing strategy, execution, and marketing operations. Reporting directly to the CEO, you'll lead all aspects of marketing—including positioning, demand generation, content, events, CRM and marketing technology, marketing operations, reporting, and sales enablement—to build a qualified enterprise pipeline and strengthen Cobalt AI 's position in the physical security market. This is a high-impact leadership role for someone who is equally comfortable developing strategy and executing campaigns in a fast-paced, high-growth environment. The ideal candidate has a strong background in enterprise B2B marketing and is equally comfortable building campaigns, managing Salesforce and the marketing technology stack, optimizing lead lifecycle processes, and using data to drive marketing performance and revenue growth. Responsibilities Marketing Strategy & Positioning Develop and execute Cobalt AI 's overall marketing strategy. Own messaging, positioning, and competitive differentiation across target industries and buyer personas. Translate business priorities and product launches into measurable marketing initiatives. Serve as the internal expert on ideal customer profiles (ICP), customer insights, and market intelligence. Partner closely with executive leadership on go-to-market strategy. Demand Generation Build and execute multi-channel demand generation campaigns targeting enterprise buyers. Develop account-based marketing (ABM) initiatives aligned with Sales. Manage digital campaigns, email marketing, partner marketing, and lead nurture program